WOW Anthony!
I just finished your book and it is exactly what I've been searching for - it was so easy to read and uinderstand. I am relatively new to advertising on the internet and I've been using sites like List Joe, Virual URL and PPC to do advertising with little success. I didn't understand the importance of the social media sites or how to use them in advertising and you opened my eyes!
I'll be going back to Section III to implement the strategies you gave in the book especially the one on setting up automated Twitter alerts. I can see the power of using all of the strategies in concert and how it will make a difference to my bottom line. Everyday my site will get more and more links going to it. The more links, the more Google likes the site and the higher the ranking go.
The book was laid out perfectly - one chapter built on to the next. The only thing that I suggest is to create videos of the techniques in the book for people who are not computer or internet savvy.
I'll write back more after I implement everything - thank you, thank you thank you!

Rose