ANTHONY MORRISON: ANTHONY MORRISON LIVE

PPC Advertisers have been giving pay per click advertising grave review going as far as producing checks to substantiate their claim about the effectiveness and profitability of pay per click advertising. After using pay per click for about two months and generating costly clicks that do not generate sales nor leads; I am beginning to wonder whether pay per click advertising is all a hype...

For those of you who have read the book (advertising profits); you have to agree that it's a must read. It's so informative and easy to understand; yet , at the same time it's a lot to take in so this time, I'm slowing down. Today while on the train, I was reading the section on PPC Advertising and picked up something about landing pages which I had over looked because when I got home I did a review of my active ads and was in for a shock.

My ads were generating clicks but the links...