ANTHONY MORRISON: ANTHONY MORRISON LIVE

Hi everyone,
I just wanted to take a minute here to say welcome to the message board and more specifically welcome to the PPC (pay per click) Marketing section of our community. In an effort to keep all posts categorized properly we want to make sure you keep any posts here specific to PPC Marketing. It can be on any platform like Yahoo, Google, Ask.com, MSN, AdBrite etc as long as it is PPC marketing we can discuss it right here.

The goal of this forum is to help everyone learn the best PPC strategies which includes:

1. Finding the best keywords
2. Figuring out the best bidding strategies
3. Lowering your CPC (cost per click)
4. Increasing your quality score on Google AdWords
5. Targeting your ads to the right audience
6. Split testing ad copy
7. Targeting ads to specific times of the day/week

Basically anything and everything to do with PPC advertising is welcome here on this forum. We want to help everyone so please ask questions and don't be afraid to answer questions other people post.

Again this entire community was setup so that I could create a place for YOU to learn and grow from by staying engaged in the community.

Ill be posting my own PPC marketing tips here in the forum to help you as well!

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Anthony Morrison
www.AnthonyMorrison.com

Thank you, you did mention in your teleconference that you were going to post information on the CPC part of your blog right after your call. There is so much to learn, but I know I am absorbing more everyday.
I did enjoy the teleconference, I think it was, on Nov 8th last week. (The Affiliate System Site has Teleconference Training: Teletraining #3 - Lower Your Marketing Costs DOWNLOAD NOW.) If any of you have not listened to this yet. Hurry and listen to it - there is lots of new information and inside information as well as personal insights from Anthony.

Internet Marketing 101
On this page I want to share with you some common definitions you are going to need to know in order to have success in internet marketing. It’s important to realize that not everyone utilizes all of the different methods by which you can advertise online, but it is important to understand the basic terminology used in the internet marketing world. As you have always heard “knowledge = power” so my goal here is to simply give you more power so you have more knowledge and hopefully in turn more success.

Internet Marketing Definitions:
Affiliate – Anyone who sends other companies traffic and customers in exchange for a commission.
Affiliate Link – A hyperlink with a special code that is given to a member of an affiliate program. This link track the referrals the member has given the company and in turn tracks the commissions owed to the affiliate.
Auto-Responder – This term is associated with email marketing. Basically an auto-responder allows you to re-market to people that have already visited your website and opted into your mailing list. One of the best auto-responder programs I have ever seen is Aweber.com and the best thing about it is the entire process is automated. Auto-Responders allow online marketers to really increase their profits and decrease the amount of time spent marketing each day.
Banner Ads – Banner ads are basically ads on a webpage that link to another website or landing page. This is one of the first methods of advertising on the internet. They have different cost depending on where you place the banner ad and how often you want your banner to appear.
Blog – This basically means “weblog” it’s simply a space where you can write online like a diary or a journal. Blogs can be personal or for business use online. Many marketers use blogs to write information about the products or services they are promoting. Blogs are a great way to generate free traffic to your current website. One of the more popular places to get a free blog is Blogster.com.
Click Through Rate “CTR” – The average number of click-throughs per hundred ad impressions, expressed as a percentage.
Conversion Rate – The ratio between the number of visitors to a website versus the number who undertake an action such as a purchase or sign up for newsletter.
Cost-Per-Action “CPA” -This is an online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations. Typically this term is associated with affiliate marketing.
Cost-Per-Lead “CPL” – A payment method which gives an affiliate a flat rate for every lead generated from a link on the affiliate’s site. Typically a lead does not require the customer to make a purchase or input their payment information. These offers typically have a higher conversion rate in affiliate networks.
Cost-Per-Sale “CPS” – A payment method which gives an affiliate a fixed percentage of any sales generated by the company from customers sent by the affiliate. This is a very popular method of payment within many affiliate networks.
CPM Advertising – Stands for “Cost Per Thousand” and basically means the price you are willing to pay per thousand impressions of your ad. This is commonly done when you target advertising on a certain site or do a media buy for your online advertising. CPM advertising can be really profitable, however, you must understand everything about the process in order for it to be successful. Remember this means you are paying simply for your ad to be seen not for a response to your ad.
Domain Name – A domain name is simply the URL or address of a website on the internet. You can register your own domain name in just seconds online by visiting PurchaseYour.com
Domain Extension – There are two parts to a domain name. One part is the name itself and the other part is the extension that follows the name. The most common extensions are .com, .net, .org. The extension is meant to denote what the domain name or property is actually about. Countries have their own domain name extension now as well.
Email Marketing – A means of marketing and advertising of products, special promotions, etc. to prospective and current customers by email to generate new or repeat business.
Exit Ratio – This is the number of exits from a page in relationship to the total number of visits to that page. You will find this to be a very key element to watch when you are paying for advertising.
Forum – A term used for an online community where users can read and post comments about a common topic. Forums can also be used to utilize free advertising for your business. Some of the other common terms for forums are web forums, discussion forums, bulletin boards, message boards, discussion boards and discussion groups. You can join the Anthony Morrison Live community to learn more about internet marketing.
Frequency Cap – This term is closely associated with CPM advertising or media buying. This is the restriction on the amount of times a specific visitor is shown a particular advertisement. Since you are paying for “impressions” you if you don’t want the same person to see your ad 10x a day you can set a cap on the number of times your ad is shown to the same person each day.
Impressions - This basically just means “your ad was seen”. This term is closely related to and used with CPM advertising. Since you are paying per thousand “views” each view is considered an impression.
Inbound Link – This is simply a link from an outside side back to your website. Inbound links can greatly help your SEO efforts for a particular website.
Keyword Marketing – This is simply putting your ad in front of people who are searching using particular keywords and key phrases.
PPC Advertising – Stands for “Pay Per Click” advertising which basically means you only pay when someone clicks on your ad. Many of the major search engines now have this implemented and it’s a great way to market your product, service or business. You no longer have pay to be seen with PPC advertising you simply pay when someone responds to your ad.

Hello, I am using pay per click and I am having a nice amount of clicks. How can I check if someone actually orders the product I am advertising. It is a pay per sale. Please help.

Hi Donnagetman: If you really want to know: have a friend or do it yourself. Just buy something and see if the commission report shows it. That is the safest way to check out your commission report. The commission report should update every week.

are there ways to get your site noticed on a shoe string budget! well back to more reading and viewing some videos! need to stay focused.

Hey Brengale, there are all kinds of ways......there is just so much to learn in the internet marketing business...so focus on learning everything you can and do not jump into the water before you know how to swim........ There are lots of people on this Forum Site right here that will help you find your way....just keep a steady pace learning, learning, learning...............

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Roger Culhane
http://www.24hourwebcash.com/culhane1776

thank you Roger! I am a in home care giver just got home from a 12 hour shift and tomorrow will work 12 hours as well so tired of peanuts for working so hard as tired as i am tonight I am getting back to my training guide so much for having the weekend off but sometimes you just have to do what you have to do to keep going not disappointed I know I am in the right place can't give up failure is not in my vocabulary!!

Tried 2 different computers at two different locations. Was unable to order book via internet. No, I do not want to call and order.

we ordered by phone ..but one reason u might not have been able to order by computer is that i found out if u have a prepaid debit card the system does not take them u will have to get a money order as i did. i know it is aggravating but in the end it wil be worth it. we are expecting ours in the coming week cant wait to get it. good luck and try ordering by phone that way u cant talk to a real nice live person who wil help u